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Jaguar moves advertising to start-up agency – Spark44
Sat, 19 Feb 2011Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.
Call for reform over road repair funding
Fri, 06 Jun 2014FUNDING patterns mean most road maintenance is being carried out in "less-efficient, cold and wet" times, a report from a Government spending watchdog has said. The current pattern of funding, combined with the need to spend money within the financial year, means that most maintenance work goes on between September and March, said the report from the National Audit Office (NAO). It went on: "Although this is less disruptive for road users, it is less efficient than carrying out the work at other times of year because materials can be more difficult to handle in cold and wet conditions, and daylight hours are shorter." The report went on: "As a result of the additional funding for emergency repairs, which is made available at the end of the financial year, almost all highways authorities need extra capacity from the market at the same time, which makes it less likely that they will get value for money." The NAO report said there was a "lack of predictability" over road spending adding that historically, local highway authorities spent more revenue on maintenance, but were now carrying out fewer routine activities such as clearing gullies which are essential to preventing water seeping into roads' sub-structure.
Honda Pilot concept (2007): first official pictures
Wed, 19 Dec 2007By Ben Pulman First Official Pictures 19 December 2007 13:09 Honda will show a concept of the next-generation Pilot at the Detroit Motor Show in January 2008. Although the Americans call it ‘midsize’ the current car is hardly small: at 4775mm long it’s over 200mm longer than a BMW X3 so expect the new car to be as big as the X5. However, that means the concept can offer seating for eight.