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BMW debuts social-media campaign for concepts
Tue, 20 Dec 2011BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.
Nissan Resonance SUV: 2013 Detroit Auto Show
Thu, 17 Jan 2013The Nissan Resonance SUV Concept has been revealed at the Detroit Auto Show, previewing many design cues for the next generation Nissan Murano. The Resonance Concept has been designed by Nissan’s design team in California with what Nissan are calling ‘boldly futuristic aerodynamic styling’ and gets a hybrid powertrain with a 2.5 litre ICE engine with a pair of electric motors, CVT ‘box and a laminated lithium-ion battery pack. The Resonance gets a design they’re calling ‘V-Motion’, which is meant to flow the design through the car from the front grill, move through the bonnet with the boomerang headlights adding to the flow.
Automotive Suppliers Demo the Future at CES
Thu, 09 Jan 2014There is no shortage of cool stuff at CES. Just wandering around the 2 million square feet of the Las Vegas Convention Center was like being in Willy Wonka's Chocolate Factory for technophiles. For instance, just inside the Center Hall was the ginormous LG wall o' TVs, all synched together and blasting incredible 3D images that looked like a Beetles short from 1967.