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BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai
Mon, 30 Apr 2012BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.
Ferrari launches Tailor-Made program
Thu, 08 Dec 2011Following an initial reveal at the 2011 Frankfurt motor show in September, Ferrari recently announced a new personalization program that will enable owners to create a highly individual and unique vehicle. The latest in a long line of manufacturers to begin offering highly personalized cars for individual owners, Ferrari's take is far more ambitious. The new Tailor-Made program harks back to the 1960s when each Ferrari was custom made to suit the desires of each individual owner and offers a multitude of infinitely personalizable options. The new Tailor-Made program allows owners to specify every last detail of their Ferrari – from the exterior color to the interior stitching – through an extensive list of accessories, materials and unique finishes created by the Ferrari Styling Center.
Paul Walker crash: 93-mph speed to blame
Wed, 26 Mar 2014The investigation into the Porsche Carrera GT crash that led to the deaths of actor Paul Walker and Roger Rodas has been completed. Unsafe driving, rather than a fault with the car or the road surface, has been named as the cause. Walker and Rodas were killed when their Porsche Carrera GT skidded off the road in a Los Angeles-area business park on Nov.