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Mercedes signs joint venture to build carbonfibre parts

Not to be outdone by BMW’s joint venture with the SGL Group to manufacturer commercially viable carbonfibre-reinforced plastic (CFRP) for the electric Megacity Vehicle, Mercedes has announced a joint venture with Japanese company Toray Industries to manufacturer and market its on CFRP automotive parts. The deal was signed in Germany today, with Toray taking a 50.1% stake, Daimler holding 44.9% and the remaining 5% being taken by other shareholders. The two companies started working together in March 2010, and while Toray has been working on the materials and moulding processes, Merc has designed the automotive parts and the technologies to join the parts together.

Audi A1: the marketing blitz falls flat – & rolls over

The Audi A1 flips over The Audi A1 should be a breeze for Audi. They’re perceived as makers of premium cars and the A1 looks to offer everything buyers expect in an Audi, but in a smaller package. And things got off to a decent start.

2010 / 2011 Audi TT Facelift: New photos +video

The facelifted Audi TT RS Audi have been busy putting out new photos of the Audi TT facelift – and even a video – to assure TT lovers that the 2010/2011 Audi TT Facelift really is a big change to the outgoing model. Audi claim the revised TT is more than a product improvement and that it looks much sportier thanks to changes to the front which make the TT seem wider and more stylish with it’s optional LEDs. They say that the TT’s new colours and shiny new alloys – in 17″ and 18″ options – stand out and enhance the TT’s timeless architecture.