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Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

Alfa Romeo 4C convertible likely for 2015

Conventional wisdom holds that if you want to take on Porsche's 911, you need a convertible variant. And although Alfa Romeo's often marched to the beat of a wonderfully idiosyncratic drummer, it sounds as if it's hewing to general sporting-car rules of thumb with the 4C. According to a report in Britain's Autocar, sources have confirmed that a 4C convertible will follow the launch of the coupe by about a year.

Jaguar Land Rover sales up 10% in October

Jaguar Land Rover has revealed another rise in sales for October 2012, selling 10 per cent more cars than a year ago. Jaguar Land Rover has reported sales of 25,176 cars in October 2012, an increase of 10 per cent on last year, and sales for 2012 up by an impressive 35 per cent compared to the same period in 2011. But those sales are really a game of two halves – Jaguar and Land Rover.