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Hyundai incentive includes job loss insurance

During a focus group meeting in late November, Joel Ewanick, Hyundai Motor America's vice president of marketing, realized no matter how much cash Hyundai piled on the fenders, it probably wasn't going to get buyers into showrooms. Not when they were worried about losing their jobs. "The question for consumers right now is what is going to happen to their income in 2009," Ewanick told Automotive News.

Ireland preparing to ban smoking in cars

Ireland prepare to ban smoking in cars Maybe the erosion of individual liberties should be secondary to safety (although we would argue the contrary), but surely banning smoking in cars – as Ireland appear close to doing – is a very silly route to go? Of course, since anything that can be remotely construed as a company car is already somewhere you’re not allowed to smoke, banning smoking in private cars is, perhaps, a logical step. The argument is that smoking in cars is detrimental to the health of children who are passengers.

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.