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2015 Audi A3 to star in Super Bowl XLVIII ad
Wed, 18 Dec 2013The 2015 Audi A3 will be the star of Audi's 2014 Super Bowl ad, the seventh consecutive year that the automaker will be airing a commercial spot during the sporting event. You might have seen last year's "Prom" campaign by Audi (the video above) or the even more memorable "Vampire Party" from 2012, featuring the Audi S7. Another recent Audi Super Bowl ad that the Internet seemed to like was 2011's "Release the Hounds" spot for the Audi A8, mocking old luxury...at Mercedes-Benz's expense, we might add.
Jaguar’s Mike O’Driscoll calls it a day
Tue, 12 Oct 2010Mike O'Driscoll, Jaguar's M.D., is to retire in march 2011. Jaguar’s Managing Director Mike O’Driscoll has been a Jaguar man for longer than he probably cares to remember. In fact he joined Jaguar Rover Triumph (as it then was) as long ago as 1975, when he was a young business student.
News watch December 2011: today's auto industry news
Fri, 30 Dec 2011Welcome to CAR Magazine's news aggregator as we round up the daily stories in the auto industry. Top tip: news summaries are added from the top hour-by-hourFriday 30 December 2011• Fisker has recalled all 239 Karma plug-in hybrids manufactured between 1 July and 3 November this year to fix a glitch in its battery. Supplier A123 Systems says the problem affects the battery's cooling system, but Fisker is adamant no customers have complained and this is a precautionary step (Automotive News)• Supplier Continental says business looks brisk in the first quarter of 2012, thanks to strong demand in the US and Asia (Automotive News Europe)• Toyota chief executive Akio Toyoda is gradually changing the culture at Japan's biggest car maker, according to the Detroit News.