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Ferrari celebrates 8 million Facebook Fans with a 458 burnout
Thu, 03 May 2012Ferrari Facebook 8 Million Video More celebrations by car makers hitting social media milestones, this time Ferrari celebrates 8 million Facebook fans with a 458 burnout. We do wonder how long the latest car maker PR stunt of celebrating social media milestones will continue, but if it gets coverage – like this – the answer is probably that it won’t stop – ever. Yesterday we had AMG celebrating a rather small 2 million YouTube views with a blat in a C 63 AMG Coupe round Laguna Seca, and today we get treated to a Ferrari 458 Italia strutting its stuff to celebrate a far more significant 8 million Facebook Fans (or should that now be Facebook ‘Likes’?).
Partnership Premium 2030 - Part 2
Thu, 03 Jun 2010Strate College has released the second episode in its five-part mini-series documenting a project students have undertaken in partnership with French automaker Peugeot: creating a premium vehicle for the year 2030. This second video delves into the 2D sketching phase of the project as 30 students – divided into 10 groups – devise their exterior and interior designs as well as the associated products and color and trim details for a future Peugeot. The video outlines the stage as students develop the overall proportions of the exterior and interior designs, and follows the teams as they choose the textures for materials that will feature in the interior.
Alfa Romeo MiTo Live launches
Tue, 23 Apr 2013Alfa Romeo has launched a limited edition MiTo – the MiTo Live – with a Pioneer App radio and Marmalade ‘Black Box’ Insurance aimed at new drivers. So on the engine front the MiTo Live gets Alfa’s 875cc two-cylinder turbo – a crackingly good little engine – which delivers up a modest, but fun, 85bhp with emissions of 98g/km and the promise of 67.3mpg if you drive like a saint. And if you do drive like a saint, there’s a cost saving beyond great fuel economy.