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Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Mini Roadster

Mini is set to add the fifth model to its family line-up in the form of the two-seat Roadster. Based around a similar concept to the recently announced Coupe, it adopts a sportier stance as well as a focus on a more youthful market. In ditching the rear seats of the cabriolet, it becomes the first two-seat convertible in the brand's history.

Volkswagen CC R-Line announced for the UK

The Volkswagen CC R-Line (pictured) now on sale in the UK Earlier this year, Volkswagen decided they’d drop the price of the VW CC just a bit, so with an eye to a tick-box many UK buyers will like they’ve added the VW CC R-Line to the UK options to get some higher price sales in. Effectively an add-on option for the CC GT – which comes with a pretty decent spec anyway – the CC R-Line will get the usual subtle R-Line adornments to add a bit more butch to the appealing four-door coupe. That includes an R-Line grill with fog lights, new R-Line bumper, bigger sills, LED running lights, R-Line logos, 18″ Mallory Alloys and R-Line steering wheel, all of which adds a perfectly reasonable £650 to the price of the GT CC.