About the Brand

About Genera: Founded in 1991 as TYC Industrial U.S.A.- the company operated from a single 10-000 sq. ft. facility in Paramount- CA. In 1995- the company was relocated to a 75-000 sq- ft. building in La Mirada- CA. The company name was changed to Genera Corp.- concurrent with the establishment of its first branch operation. In 1998 and 1999 two new distribution centers were opened; One in Aurora (Chicago)- Illinois- and the other in Coppell (Dallas)- Texas. During this time- the California distribution center was moved to a 165-000 sq. ft. facility in Ontario- CA- and a separate free standing Corporate Headquarter building was established in La Palma- CA. In 2002- Genera's fifth distribution center opened in Suwanee Georgia. Genera sales are expected to exceed $190 Million in 2010. Genera is driven to provide the highest quality customer service- as TYC is driven to produce only the highest quality products. Its vision statement- "To be a world class premier company in everything we do"- is further exemplified in its company values: Integrity- Teamwork- Innovation- Speed. Product line diversification has been a key factor in Genera's growth. Careful research and wise vendor/partner selections have produced top quality product lines- which Genera has successfully sold- both within its core business sector- the automotive collision parts aftermarket; as well as into additional niche markets and the general wholesale automotive aftermarket. It is Genera's policy to introduce at least one new product line each year. Products introduced includes aftermarket lamps- a/c condensers- radiators- unitized cooling fan assemblies- side mount rear view mirrors- performance lamps- condenser and radiator fan motors- blower assemblies- cabin air filters- starters- and- most recently- alternators. Each new product line must meet rigid quality and fit standards- and are tested by Genera for fit and performance prior to market release.

About the Seller