This is an original 1953 Mercury dealership salesman data book. Handy pocket reference manual provided to Mercury dealership salesman to assist with selling the all-new 1953 Mercury's. Multiple sections for every aspect of the car. 

Photos show condition which unfortunately suffered some water damage. Pages are wrinkled, some stuck together, some are torn, and some print has transferred onto other pages. 

****THE MAJORITY OF PAGES ARE FINE OTHER THAN BEING WRINKLED****

Good news is the handbook is complete AND I have an extra set of divider tabs which are in nice condition. 

Buy it now price reflects condition. If this was in nice shape, I've seen the early 1950s Mercury data books sell for $200-$250 in the past for those collectors wanting something few others have or knew to exist. 

Size is approximately 5 1/4" x 7 1/4". 

See photos. Email any questions.  Thanks for looking and please take a moment to review my other items for sale.