Details like this separate the BEST from the Rest !

Another cool dealership display item, from the Lunch Pail !

This in-car sign was included in dealer marketing kits, during model years 1968 and 1969. The ’68 new-car intro had gone poorly, largely due to a UAW strike that idled production for nearly two months.

Dealers demanded more and better cooperative marketing. This led to a series of regional models with unique option packages (e.g.: ‘California Special’ GT/CS), which called for ‘Introduction’ signage.

After a spike both in sales & media coverage. CEO Lee Iacocca saw an opportunity. As he'd one with the '64½' Mustang, Iacocca arranged for 3 mid-year ('1969½') models: Maverick, Boss 302 and Boss 429.

The rest is history!

Despite being more than 50 years old, this example is a beauty — it's in truly mint condition, with both of the peel-off strips still intact. Folks, nowadays even I can't find cool mid-'60s display stuff like this.

You're looking at the real deal, a small piece of Genuine Ford history and a guaranteed conversation piece. Best of all, there's no reserve so don't miss out !

CLICK HERE for more great parts, literature & memorabilia !

FoMoCo Ford Fod Frd Frod Aussie Asutralia Austarla Austarlia Austraia Austraila Autolite GOTH GTHO GTOH Pase Phase Phsae Pahse Aotolite Atolite Auolite Autilite Autolire Autolie Motorcraft 1960 1961 1962 1963 1964 1/2 ½ 1965 1966 1967 1968 1969 1970 1971 1972 1973 cstom custom custm custmo fairlae fairane fairlan fairlaen farilane farlane galaxie galaxe galaxi galaxy galxie glaxie glaxiy falco falon falocn flacon flcaon XR XS XT XW XA XB XC rancero rancheo ranchreo rnchero toino torin torio torno tornio trino talladega 300 500 XL 500xl formal squire sunliner country squire ranch wagon victoria Mercury Merucry Mecrury Mercruy Mercry Mercuy Mrcury Mrecury cogar coguar cougra cugar cuogar XR7 xr-7 gte eliminator eiliminator elminator elimnator elimintor eliminatr eliminater cmet cmoet coemt comt comte ocmet ciclone cyclne cycone cyclon cylone marquis mraquis marqus marqis marqius meateor metoer meoter metore mreteor mreteor mreteor momtclair monclair monctlair montclar montclare montcliar monterey montery monetary monetery monterye S22 S55 montego mntego monteo monego montgo GT spoiler soiler spoler spolier spoilre mx brougham colony park lane commuter runabout selby sheby shebly shlby shleby Cobra Cbroa Cbra Cobr Corba Cobro Jt Jte mudsang musang mustnag mustng mutsang musyang gt-350 GT350 gt-500 GT500 boss bss bsso bsos obss 230 249 32 320 302 315 350 429 492 428 super grande GT mach I 1 one villager cabriolet convertible coupe fastback hardtop ragtop sedan sportsroof station wagon