This Bluetooth Communication Control Module is an OEM part for BMW E90 E91 328i models from 2007 to 2011. It is compatible with a range of part numbers including 9229740, 9178898, and 8410 9229740. The module is designed for use in the car's entertainment system, allowing you to easily control the radio and other devices without having to take out your phone. It is a reliable and high-quality replacement part for your BMW.