This is a Booklet from  Original Chevrolet Dealer In-Dealership Training program (Kit) for The Sales Department titled “Games the Same” It was Produced for Chevrolet Motor Div. by the Jam Handy Co as T.O.P 56-26-Truck  in June of 1956.   The training was designed to Acquaint Salesmen with techniques for locating & selling Heavy-Duty Trucks. The focal point of the training is that selling H.D. Trucks is fundamentally the same as selling other types of trucks. It reveals ways to seek & relate to prospects. Here is some of the content:

        A Booming Market         Selling Advantages

Bigger Returns               The Same Techniques

Know the Prospect        Use Selling Aids

Make Personal Contacts  Bring a Demo

Use your Waiting Time     Get Aquainted

Collect Information           Know the Prospect’s Business

The 4–Point Selling Plan   Ask Questions

Reach Agreements             Quote a Complete Package

Ask for The Order           Remember The Game’s The Same

This  8 page  4 1/4”X 8 3/8” Multi-Color Booklet that was intended as a reference for Salesmen to review & recall the training suggestions.  It contains a much of the information and data from the training.  It would serve as a ready reference when talking to a customer who may be shopping for a Truck. It  is in new condition except for some yellowing from age.

 If you Collect 1956 Chevrolet Materials, you may want this for a display item or your collection.