Swarovski was founded in 1895 by Daniel Swarovski I. It has since developed into an international entity with numerous subsidiaries and is currently in the process of reorganizing its North American activities, as well as preparing to increase its presence on the Internet. In addition, Swarovski is also adding their own retail stores throughout the United States and Canada. Approximately, 40 new stores should be in place by 2001. Swarovski has about 9200 employees, and it has remained a privately owned family business since its inception. I have heard some "rumors" that they are considering going "public", but that is all they are, just rumors.
Note: Correct Pronunciation of the family name is: Swore Off Ski

Swarovski is renowned worldwide for manufacturing crystal "products of precision" in many different forms, sizes, and shapes, paying close attention to detail, in an effort to present the best in the cutting, clarity, and brilliance of their crystal products.

Swarovski attributes their success to the "tireless pursuit of perfection" in their production process.