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Good fun at Goodwood

The 2010 Goodwood Festival of Speed started with a bang--and a bent Jaguar E-Type. But by the end of the weekend, the festival was being acclaimed by both fans and participants as one of the most successful runnings of the annual event so far. As always, the festival took place at the house and grounds of Lord March's sizeable estate in West Sussex, England, being extended to four days this year by the addition of a new “Moving Motorshow.” This is clearly intended to become a regular fixture and a replacement for Britain's cancelled “International” motor show.

Ford EcoSport Limited Edition arrives – just 120 for the UK from £16,995

Ford EcoSport Limited Edition (pictured) has been revealed The Ford EcoSport – Ford’s Fiesta based SUV/Crossover – will be arriving in Ford’s UK showrooms in 2014 and to kick things off there will be 500 EcoSport Limited Edition cars. Ford revealed the Limited Edition on their Facebook page, and just 120 of the Limited Editions are heading to the UK, and to grab a reservation for one you’ll need to head over to Ford’s EcoSport page to get a reservation before completing the deal at one of Ford’s dealers. The Limited Edition will come with Ford SYNC Applink system – which lets you control Apps with voice – leather trim, a set of 17″ alloys and, as Ford say, “Ann array of advanced technologies”.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.