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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Vauxhall Reveals The Secrets To A Successful Road Trip

A VAUXHALL commissioned survey, entitled ‘Are we nearly there yet?’ has revealed that 93% of 5-18 year olds are occupying themselves with a phone or tablet during long car journeys. However, traditional car games such as i-spy, car snooker and waving at other drivers, are not completely out the window in this modern, electronic age. It seems the survival of the traditional car game has lasted the test of time despite the introduction of new technologies, with over 87% of parents encouraging children to play games not involving technology.

Chrysler dedicates resources to improving its vehicle interiors

A few years ago, auto supplier Visteon Corp. graded Chrysler's interiors. It was simple to understand, a color-coded list, said Ralph Gilles, senior vice president of product design for Chrysler Group LLC -- green for good items, red for bad and yellow for areas of caution.