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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Aston Martin eyes Lagonda comeback

The last time we saw an Aston Martin Lagonda on the street, it looked like its sharp angles could deflect not only police radar and laser, but give pedestrians a paper cut if they weren't careful. And the last time we saw a Lagonda concept -- at the 2009 Geneva motor show -- it looked like, well, like what you see above. We're still not sure what we see above, and leading scientists aren't sure, either.

Who's Where: Moray Callum to head Ford Americas Design

Moray Callum has been named Executive Director for Ford Americas design effective May 1, 2009. He will be taking over the position from Peter Horbury, who has been appointed to replace Steve Mattin at Volvo Cars. In his new role, Callum will be charged with leading the design for all cars and trucks designed in Ford's North and South America studios, as well as guide the design of Lincoln and Mercury products.