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Drink-drive advert breaks new ground

A NEW TELEVISION ADVERT to warn of the dangers of drink-driving is the first ever to deliberately use a drunken presenter. In the advert, an actor who was recorded the evening before having taken several alcoholic drinks is heard to slur, stumble and giggle as he tries to describe how is body feels in reaction to the alcohol. However, the film shows the same actor the next day when he appears sober but his body is still dealing with the alcohol.

WRC Mini Concept (2010) first official pictures

While the Mini Countryman might be destined for suburban mumsville, BMW has confirmed the new model will also terrorise the countryside in the form of the WRC Mini from 2011, with IRC champ Kris Meeke at the wheel. Officially launched at the 2010 Paris motor show in concept guise, the WRC Mini will be engineered and run by motorsport doyen Dave Richards and his Prodrive outfit, although customer packages will be available too, allowing independents to compete in the car. Not so much – this is no time for misty-eyed Paddy Hopkirk odes.

JLR announces £16.3m Evoque_e research project

Jaguar Land Rover has announced it will invest £16.3 million into an ‘Advanced Powertrain Research Project’ – which could lead to an electric Evoque_e version of its small SUV. Jaguar Land Rover will work in conjunction with British technology company and race car manufacturer Zytek Automotive to develop new hybrid and battery-electric vehicle technology. On Bing: see pictures of the Range Rover Evoque Find out how much a used Range Rover Evoque costs on Auto Trader Although the collaborative research project has been named ‘Evoque_e’, neither organisation has yet confirmed if an alternatively-fuelled Evoque off-roader is in the pipeline.