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2010 LA Design Challenge entrants revealed

Entries for the 2010 Los Angeles Design Challenge have now been revealed. The futuristic proposals, which called for designers to envision a 1000lbs (454kg) 2+2 vehicle that delivers comfort, safety and satisfactory driving performance without sacrificing the emotional connection today's consumers demand from their vehicles, come from the west coast design studios of seven automakers – General Motors, Honda, Mazda, Mercedes-Benz, Nissan, Toyota and Volvo. For the first time since the Challenge's inception, studios outside California have also been allowed to enter the competition.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Toyota to unveil low-cost car next month

Toyota said it will unveil a concept of its new car for emerging markets at the New Delhi auto show on Jan. 5. The Japanese automaker plans to sell the low-cost compact car in markets such as India, Russia and Latin America.