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State of Ferrari: Supercar maker evolves, strives for exclusivity in consumer age

Ferrari means a great deal to a great many, but there are some things it is not--and will never be, says chairman Luca di Montezemolo. That means no full electric cars, four-doors and even fewer Ferraris. All of this is meant to preserve equity in the famous Ferrari brand, believed to be one of the most valuable in the world in any segment of consumer products.

Lexus wants more hybrids and a better performance image

Lexus plans to introduce hybrid versions of existing vehicles with each full model change, the brand's r&d chief says. Leveraging the electric-gasoline drivetrain technology of Lexus' parent company, Toyota, will be key to differentiating the brand from European rivals, said Kiyotaka Ise, Toyota Motor Corp. managing officer in charge of Lexus development.

Mercedes-Benz CLA180 cheats the wind

Mercedes-Benz claims its new CLA180 BlueEfficiency Edition will be the world's most aerodynamically efficient production road car when the European deliveries begin in June. The swoopy four-door sedan forms part of an initial five-car lineup of CLA models set for a public debut at the Geneva motor show in March. With an official drag co-efficient of 0.22, the CLA180 Blue Efficiency Edition undercuts the existing aerodynamic champion, the Mercedes B180 BlueEfficiency with the optional eco technology package, which claims a 0.24 Cd.