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Honda plans a star-studded Super Bowl

American Honda Motor Co. will break out big-time celebrities and comedic license in a pair of 60-second TV commercials that will run during the Super Bowl. An Acura spot--the first Super Bowl appearance for the brand--will feature comedian Jerry Seinfeld going to ridiculous lengths to bribe the man who holds the rights to the first 2015 Acura NSX supercar.

UK new car sales hit a 10-year high

UK new car sales continue to scale new heights, with more new cars sold in March 2014 than in any month in the past decade. Sales figures released by the Society of Motor Manufacturers and Traders (SMMT) reveal that 464,824 new cars were registered last month – a 17.7% rise over March 2014. It continues the trend of rocketing sales, with year-to-date registrations up 13.7%.

Porsche and Mercedes-Benz proposals for China Family Car Project explored

Today's Chinese car industry is barely recognizable from that of 20 years ago, and the country is now the biggest market in the world. But in 1994, when the industry was still in its relative infancy, the Chinese government launched the 'China Family Car Project', inviting 20 major Western carmakers to develop proposals for a five-seat, cheap and environmentally-friendly family car for the Chinese market. The chosen proposal would be made in China under a joint venture with First Auto Works (FAW).