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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Subaru Hybrid Tourer concept

Subaru has released the first renderings of its 'Hybrid Tourer Concept', which will be shown at the 41st Tokyo motor show next month. A proposal for a future grand touring car, the concept aims to integrate environmental friendliness, driving performance and safety. The exterior design is said to have been inspired by wings to create a 'feeling of freedom and confidence'.

Up to 1.2 million motorists unaware they’re over the drink-drive limit

Research from LV= car insurance has revealed research that suggests in the past two years, a staggering 1.2 million motorists have driven ‘the morning after’ whilst still over the drink-drive limit. The news comes as police forces and anti-drink-drink campaigners prepare for their busiest time of the year, with Christmas historically leading to a peak in drink-driving arrests. On Bing: see pictures of drink-driving Drink driving deaths UP by 25% Many drivers blatantly choose to ignore the drink-drive limit, whilst others are seemingly unaware of how long it takes for alcohol to leave the body.