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LA Design Challenge 2011: studios compete to design Hollywood car

This year's LA Design Challenge will see competitors from around the world battle to design Hollywood's next movie car. Participating design studios from General Motors, Honda, Hyundai, Mercedes-Benz Germany (Smart), Mercedes-Benz Japan (Maybach) and Mercedes-Benz US will all be showcasing their creative talents in an effort to secure top honors. Automobiles in Hollywood films produced throughout the years have become some of the most iconic symbols of the films – perhaps as important as the movies themselves.

Luxgen Luxgen7 MPV

Luxgen, Taiwan's first automotive brand, has revealed its first vehicle: the Luxgen7 MPV. With a more curvaceous aesthetic than what is typical of family haulers, the Luxgen7 MPV also features a high level of functionality across three rows of seats. Created under the direction of James Shyr, former Director of Design of GM's Global Design Leadership Team at PATAC, the new MPV has been specifically created not to look like a box.

GM's Ed Welburn walks Jay Leno through the Elmiraj concept's design [w/Video]

General Motors' vice president Global Design Ed Welburn stars in the latest of the 'Jay Leno's Garage' YouTube series, running the talk-show host through some of the new Cadillac Elmiraj concept's design features and what it means for the brand's future. We get a look at all the classic Cadillac design cues such as the vertical headlamps and tail lamps as well as the central hard crease that Welburn says is "important in every Cadillac". Leno and Welburn then move onto the Elmiraj's features, such as the large doors' integrated handles and the slimmer A-pillars before a more in-depth look at one of the concept's most striking features – the grille.