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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Rolls-Royce expands Bespoke operation

Rolls-Royce has decided to expand its Bespoke operation due to increasing customer demand for bespoke items, a company trademark. The Bespoke operation team, based at Goodwood, West Sussex, consists of designers, engineers and project management staff and will be doubled by the end of this year, bringing the number of Bespoke experts to over 50. Already in 2011 Rolls-Royce has seen a growing demand for bespoke additions to their cars, leading to the need to recruit more staff in key areas to match growing customer demands.

Will your new Lincoln be made of wood?

In a search for the latest and greatest (and greenest) vehicle advancements, companies like Lincoln are looking to substitute traditionally manufactured items with more eco-friendly ones. Lincoln Motor Co. collaborated with Weyerhaeuser and Johnson Controls in a three-year project to find a suitable replacement for fiberglass in auto parts.