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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Nissan IDx concepts bring back budget racers

Nissan channeled its inner Datsun for the Detroit auto show on Monday. The Japanese brand showed off its IDx Freeflow and IDx Nismo concepts, which we first saw in Tokyo. The brand cited the new ways people buy and customize cars as the reason for the classic yet eye-catching style.

Jaguar XKR175 Coupe Debuts at Pebble Beach

The Jaguar XKR175 - to celebrate 75 years of Jaguar If you read the report we recently did about Jaguar celebrating its 75th anniversary by launching the Limited Edition Jaguar XKR75 in to Europe, you could be forgiven for thinking that either the headline is a mistake or Jaguar has had a quick recalculate and realised they’d actually been in business for a century more than they thought. But if you reached that perfectly reasonable conclusion, you’d be wrong. In the UK and Europe Jaguar decide that the car to celebrate 75 years should be called the 75 and be produced in that number – so 75 are being made.