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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Jaguar XJ Review (2013 MY): 3.0 litre Diesel Portfolio

We’ve got the 2013 MY Jaguar XJ in Portfolio trim with the 3.0 litre diesel engine and the new eight-speed gearbox and stop-start in for review and road test. But even though it’s changed little in the three years since it debuted, the XJ has changed minds about what a big Jaguar saloon should be; no longer the staid old man’s carriage of choice with a pipe holder in the centre console, but instead a stand-out car in its sector with better dynamics than anything else. The looks have grown on a sceptical public too, and the XJ is now viewed as a real Jaguar; it doesn’t garner crowds as it did in the early days, but it’s still a car that passing strangers feel warrants comment, comments which have always been complimentary when the big Jag has been with us.

Mitusbishi Outlander GT – New York update

The Mitsubishi Outlander GT Concept will go in to production - expect it in the UK in January 2010 Tagged as a Concept Car when Mitsubishi revealed the first information last week, it has now been confirmed that the Outlander GT will go in to production. It will lose a few of the Concept-Cutie bits, such as the ventilated Brembos and the Oz wheels, but apart from that it will be produced pretty much unchanged. I wasn’t too sure about the Lancer nose when it first came in (although it has grown on me) but it does suit the Outlander GT.