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Eterniti Artemis racks up 5 sales at Beijing Motor Show

Eterniti Artemis - first sales at Beijing Despite a price tag of £250k, Eterniti says they have taken five orders for the Artemis SUV at the Beijing Motor Show. Eterniti Motors finally revealed their Artemis SUV at the Bejing Motor Show (that’s the Cayenne based Super SUV formerly known as the Eterniti Hemera), and it came with a whopping price tag of £250k. But despite that (or maybe because of it) the cost of the stand at Beijing seems to have paid off for Eterniti with the first five sales for the Super SUV being taken – four for the standard car at £210k plus tax and one for a completely bespoke version.

Hot Wheels and Icon in sandbox battle

As first reported by Jeff Glucker of Hooniverse, the toymaker Mattel has been accused of infringing on a trademark held by the low-volume vehicle builder Icon 4X4. Icon claims that a Hot Wheels toy being distributed worldwide is based on its Icon FJ40—which itself is based on the Toyota FJ40—and that Hot Wheels' use of Icon's design, promotional materials and the name “FJ40” violates trademarks held by Icon. In its response to Tuesday's Hooniverse post, Hot Wheels claimed that the toy is not based on the Icon FJ40, and that it has the right to use the term “FJ40” despite Icon's trademark.

Michelin design contest inspires young minds

The College for Creative Studies in Detroit held its 24th Michelin Design challenge, in which Michelin sponsors a design and development project for one of CCS' transportation design classes. The competition works like this: CCS and Michelin get together to develop a theme, then CCS picks which transportation design class will work on the project. The idea, Michelin says, is to celebrate and promote the kind of vehicle design that highlights original thinking and innovation.