Cardone 64-1009 Remanufactured Diesel Vacuum Pump on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Concept Car of the Week: Mitsubishi HSR (1987)

In 1987, Mitsubishi initiated a range of concept cars called HSR (High Speed Research) with the intention of creating a futuristic vision for the brand combining advanced technology, efficient power and aerodynamic design. The first concept car was designed for safely cruising on the motorway at very high speed, thanks to cutting edge electronics. The car's internal computers measured speed, weather, driver input and grip, and adjusted the 4-wheel drive system and the 4-wheel steering automatically.

Fisker to face Congressional committee probe

Henrik Fisker's congressional testimony on Wednesday before the House Oversight and Government Reform Committee will paint the automaker he founded as a victim of "a confluence of events" and as a still-salvageable enterprise. Fisker, who resigned from Fisker Automotive on March 13, is among the automaker and government representatives scheduled to appear before Congress to answer questions regarding $193 million in Department of Energy loans made to the company. Fisker Automotive has appeared to be on the brink of filing for bankruptcy for the past few weeks.