Cardone 77-4680 Engine Computer/ecu/pcm-reman Engine Control Computer on 2040-parts.com

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Smart car inventor Nicolas Hayek dies

Nicolas Hayek, the engineer and industrialist who founded the Swiss watch company Swatch and brought the world the Smart car, died on June 28 of heart failure at his office in Switzerland. He was 82. Hayek saved the Swiss watch industry from lower-priced Asian competition in the early 1980s by offering colorful, inexpensive Swatch timepieces that he backed with equally colorful marketing.

Mini Paceman

Mini has presented its latest model, the Paceman, as it ventures into a new vehicle class. Appearing – almost to the millimeter, bar colour and trim detailing – to be the Paceman concept seen at NAIAS 2011 in Detroit, the Paceman Sports Activity Coupe features many traditional Mini design cues. Where it moves away from them, it is in keeping the new-style squared off front lamps of the Countryman (with which it shares a front end up to the base of the windscreen) and a roofline which tapers down much more than we've seen in any previous ‘new' Mini before.