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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

McLaren 50 12C & 12C Spider celebrate McLaren’s 50th anniversary

McLaren say they will be building a maximum of 50 each of the 50 12C Coupe and 12C Spider to mark the occasion, both of which get special features provided by McLaren Special Operations – the same McLaren division that created the 12C High Sport. That means a new front bumper which has been optimised by Computational Fluid Dynamics (CFD) for more downforce, extra carbon fibre and kevlar exterior bits, ceramic brakes, 19″ front and 20″ rear alloys, full leather, extra carbon fibre in the cabin, a heritage badge and a numbered plaque. There will be the option of three colours for the 50th anniversary 12Cs - Carbon Black, Supernova Silver and, of course, McLaren Orange – and each car will get its own silver car cover, a limited edition key in a carbon fibre box and a signed art print (sadly, there’s no sign of a tool chest or Tag Heuer watch).

Mercedes supercars

By Tim Pollard 29 July 2008 09:00 The SLR is the fruit of a strange motor industry marriage. Collaborating as they do in motorsport, Woking and Stuttgart decided to build a road car that showcased their full-bodied technical know-how. Perhaps the mixed messages from F1-centric McLaren and luxury brand Merc, or the untold pressure of the seminal F1, were too much, for the SLR has failed to worm its way into our affections.