Cardone Industries 10-2917 Remanufactured Master Brake Cylinder on 2040-parts.com

Aston Martin expands personalization scheme

Aston Martin, the UK's ‘coolest brand', is set to increase its offerings of unique products. The British carmaker has announced that the ‘Works Tailored' personalization and customization department is expanding as part of a six-month development plan within the brand. The recently formed ‘Works Tailored' department, which works in close collaboration with engineers and designers, offers owners of Aston Martins of any age the chance to personalize their car to their exacting standards.

Toyota sets 2010 Prius price at $22,750

The redesigned 2010 Prius hybrid goes on sale in late May at a base price of $22,750, including freight. Later this year, a stripped-down base model will go on sale for $21,750, including shipping. The third-generation Prius comes with a 1.8-liter four-cylinder engine producing 98 hp.

Ridemakerz and Toys “R” Us let you customize the Cars 2 gang

Starting May 15, lovers of Disney Pixar's Cars and Cars 2 will be able to customize their own versions of Tow Mater, Lightning McQueen and the gang at Toys “R” Us stores worldwide. In an exclusive partnership with Ridemakerz and Disney, Toys “R” Us will be opening standalone Cars 2 customization shops in all of its stores. Toy-car customizers Ridemakerz previously partnered with Disney to create bespoke versions of the miniature vehicles for people visiting their few store locations or online shop.