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UK car owners 'buy with their heart, not their head'

CAR BUYERS in the UK are an emotional lot and more let their heart decide which car they will buy rather than their head. Even drivers who think they make a decision using their head are often found to let more emotive considerations sway their final choice. In the Hiscox Head versus Heart study, common sense factors such as fuel economy, value for money and reliability are often over-ruled by heartfelt matters including comfort, speed and design.

Ford Evos concept car (2011) news and pictures

Ford launched its new Evos concept as no less than its new global design direction at a pre-Frankfurt show event in Berlin yesterday. Pay attention to the new Evos - it sets a blueprint for life after the Kinetic design language that has shaped Fords for the past few years. All its design big guns were in attendance to reinforce the Evos’s worldwide significance from overall design chief J Mays to his two regional executive design directors, Martin Smith and Moray Callum.

Audi-designed Santa's sleigh (2009)

Father Christmas has adapted his own version of the new Audi A1. Ho-ho-ho By Tim Pollard First Official Pictures 18 December 2009 08:04 Audi has opted for a quick fix in designing an Ingolstadt-sponsored Santa’s sleigh: it’s taken the forthcoming 2010 A1 and prepped it for Christmas duties. Santa looks cheery in this left-hooker, a three-door version of Audi’s new Mini rival.