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Audi R8 Spyder at 2009 Frankfurt motor show

By Ben Pulman (show photography Radovan Varicak) First Official Pictures 14 September 2009 23:01 It might be chocolate brown, but Audi’s new R8 Spyder is still a stunner. Unveiled on the eve of the 2009 Frankfurt motor show, it’s a drop-top version of Audi’s brilliant V10-powered R8 supercar. It does.

2011 Renault Laguna Facelift gets priced

The 2011 Renault Laguna facelift gets priced We guess it’s easier to get your act together as a car maker to price a facelifted car than an all new car. That said, if any business builds a product without knowing its retail price they are in danger of coming unstuck. Still, we applaud Renault for managing to get UK prices for the 2011 Renault Laguna Facelift sorted in a month since the 2011 Laguna appeared at the Paris Motor Show, especially as it took VW eight months to let UK buyers know how much it wanted for the 2011 Sharan.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.