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Nissan expands Beijing studio

With the expansion of the Chinese market, the country's position in the automotive industry is increasingly important. Homegrown design elements look set to enhance brand competitiveness, while the on-the-ground knowledge garnered by Chinese studios is becoming invaluable feeding back into global companies. It's clear therefore that Nissan Design China (NDC) will play an increasingly important role in Nissan's global design network.

Scion iQ (2011) revealed

The 2011 Scion iQ - a Toyota iQ in any other place - will hit the US market The Scion name is one of those car ‘Makes’ that is well known over there but unheard of over here. So although the headline will mean something to our Colonial Cousins, most in Blighty won’t have a clue. So before we cover the Scion iQ, perhaps we ought to cover Scion in general.

New fuel-economy labels will baffle buyers, survey says

A survey released this week suggests that revised fuel economy labels proposed by federal regulators will confuse many likely car buyers -- and will emphasize the wrong information. The branding strategy firm Siegel+Gale performed an independent online survey of 456 people over the age of 18 who intended to buy a car in the next three years. Founder Alan Siegel told Automotive News that the survey was not directly requested but has been sent to the EPA and National Highway Traffic Safety Administration during the ongoing public comment period.