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Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

Future products: Mercedes-Benz plans B-class coupe, crossover, sedan

Mercedes-Benz is set to launch a wave of small luxury vehicles in the United States. An all-new C-class coupe will debut next year, followed by three derivatives of the front-wheel-drive B class in 2012 and 2013. "Everyone wants to be Mercedes-Benz," said Ernst Lieb, CEO of Mercedes-Benz USA.

Prime Minister visits Jaguar Land Rover

DAVID Cameron paid a visit to Jaguar Land Rover’s new Engine Manufacturing Centre at the weekend. The Prime Minister was given a tour of the new plant where he saw the on-going installation of the manufacturing equipment first hand. Based at the heart of the UK, it is ideally located between the company’s three other manufacturing sites at Halewood, Castle Bromwich and Solihull.