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Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

Volvo S60 Concept car (2009): the full photos and video

By Tim Pollard First Official Pictures 16 December 2008 09:42 Volvo has just issued these first photos of the new S60 Concept car, to be unveiled at the 2009 Detroit auto show. It's a pretty damn close look at what we'll see when the S60 saloon is replaced in 2010. What's new about the S60?

2015 Volvo XC90 First Edition price & spec – costs £68,000

The new XC90 First Edition – a range-topping, £88k XC90 The more we’ve looked this week at the new Volvo XC90, the more we’re beginning to see it as a seminal model for Volvo in the same way the original XC90 was in 2002. And, if all it promises comes close to reality when the first new XC90 s start to arrive in 2015, the new XC90 really could make serious inroads in to the market for premium SUVs currently dominated by Mercedes, BMW, Audi and Land Rover. The new XC90 ‘s clever packaging, good looks, technology and toys certainly seem to offer a beguiling package for a premium family SUV, although the price is likely to be a touch stronger than the current model.