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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Mercedes drop SL65 – the end of the Mercedes V12?

2012 Mercedes SL - will have to live without the V12 We haven’t exactly had a glut of stories on the Merceds SL of late. In fact the last story appears to have been a spy shot of the 2012 SL back at the end of 2010. But that’s because the current SL is far from cutting edge and no longer the halo of the Mercedes range.

Vauxhall Insignia VXR revealed

Range -topping Vauxhall Insignia VXR to launch at Barcelona in May Latest to the market is this range-topping Insignia – the Vauxhall Insignia VXR (Opel Insignia OPC in Europe) – a 325bhp rocket version of the successful Insignia. With a new adaptive four wheel drive system and electronic limited slip diff, the Insignia VXR has bags of grip and great roadholding. It sits 10mm lower than the Insignia SRi, and the HiPerStrut front suspension keeps torque-steer in check.