Cardone Industries 79-3098v Remanufactured Electronic Control Unit on 2040-parts.com

Mark Vaughn: We’ll always have Vegas

There were a few bare spots on the floor of the Consumer Electronics Show this year, spots that in previous years had been jammed sardine-like with myriad Taiwanese makers of Hello Kitty knockoff cell phone cozies and electronic barking dogs, but the show this year was nonetheless pretty well attended. Besides, for those working their way upstream through the aisles like so many digitally trained trout, the empty spots left by exhibitors that pulled out were like refreshing mountain meadows or little piazzas in crowded Italian cities. Show management stocked the open spots with cushy couches, too, on which many a jet-lagged showgoer snoozed.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Driven: Range Rover Evoque

As Sam Livingstone opines in his review of the latest Porsche 911, we are in a period of car design consolidation, with the new 911 the ultimate expression of a slightly suffocating trend. Yet every so often, a vehicle appears that breaks these rules and – through a combination of factors that can be difficult to quantify – captures the imagination, becoming a symbol of the times and an overnight market success. Such vehicles tend to emerge once a decade or so, yet the late 90s and early noughties were extraordinary for giving birth to three – the Ford Ka of '96, Audi TT of '98 and Mini of '01.