Cardone Industries 84-1895 New Distributor on 2040-parts.com

BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Audi S1 becomes Audi A1 1.4 TFSI

The Audi S1 becomes the Audi A1 1.4 TFSI Audi let it leak they were working on making a hot version of the Audi A1, and we fully expected that the Audi S1 would turn up at the Paris Motor Show. So when we heard that Audi had confirmed – but without detail – that the Audi S1 would be at Paris everything made sense, apart from the lack of detail. But now we know why we got no detail – Audi has backtracked on the S1 and has instead planted the oily bits from the Polo GTI in to an A1 and Christened it the Audi A1 1.4 TFSI.

At GM, the tail fin is back--but now it's a blade

Tail fins are making a comeback at General Motors Co., although they are a far cry from the saillike appendages of the 1950s. And this time the company is calling them blades. The look, pioneered on the Chevrolet Volt to improve aerodynamics, will appear on other models to boost fuel economy, said Ed Welburn, GM's global design chief.