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Frank Stephenson on the importance of color in design

During the announcement of the McLaren Automotive's partnership with paints and coatings company, AkzoNobel, Car Design News took the opportunity to discuss the importance of color in design with design director Frank Stephenson. According to Stephenson color's ability to invoke emotions and communicate with viewers, he described just how big a part it has to play in the design process and how it inspires designers when developing products. "The first thing color does is influence the brand – it gives the customer an identifiable element to what we're talking about.

Peugeot 5 concept car (2010): first photos

By Tim Pollard First Official Pictures 15 February 2010 18:30 The '5 by Peugeot' is a heavy hint of what to expect from the new Peugeot 508. Forget the silly name, we'll call it the Peugeot 5 concept car. It'll be the centrepiece of the Peugeot stand at the 2010 Geneva motor show and the new concept car encapsulates the new design direction espoused by last month's SR1 roadster concept in a more production-ready vehicle.

Peugeot Design Lab launched

PSA has launched its new Peugeot Design Lab to design products, services and experiences for clients outside the automotive industry. Peugeot Design Lab, a global brand design studio, is located within the Peugeot Design Centre and utilizes the existing technical and human resources expertise in order to draw from the many years of design experience of the design team. It also comprises of designers from studios from across three continents in Paris, Shanghai and Sao Paolo.