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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Fiat Grande Punto Abarth (2007): first official pictures

By Jack Carfrae First Official Pictures 08 March 2007 11:56 Fiat Grande Punto Abarth: the lowdown Fiat is finally resurrecting the sporty Abarth badge for a Grande Punto hot hatch, unveiled at the Geneva Motor Show this week – and aimed squarely at beefed-up supermini rivals such as the Fiesta ST and Skoda Fabia vRS. Discreet, it ain’t. The new model is coated with chunky Abarth badges and bright-red, go-faster stripes, all bearing the name or trademark scorpion logo of the historic brand.

Global GM chassis starts testing

By Phil McNamara Motor Industry 10 August 2006 09:26 General Motors' new Epsilon II chassis – to be employed around the world by Vauxhall/Opel, Saab, Chevrolet and other brands – has hit the road for testing. Pictured here beneath the next Chevrolet Malibu, the modular front- and all-wheel drive architecture will also underpin the Vauxhall Vectra and Saab's new 9-3 and 9-5. GM is grouping its core models to save cash, and harmonising production processes so that plants can churn out multiple models according to demand.