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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

2009 Mazda 3 hatchback unveiled ahead of Bologna

Mazda has today released the first pictures of the new Mazda 3 hatchback, ahead of the Bologna Motor Show on December 3rd. The pictures come hot on the heels of the recently announced saloon and, just like the saloon, the Mazda 3 hatchback is a much fresher design, with far more sporty pretensions. One of the big aims for Mazda with the 3 was, of course, a much more economical car without sacrificing the old model’s strengths.

New car sales in Cuba soured by 400-percent markups

While most analysts expected Cuba's lift of a decades-long ban on the sale of new cars to come with an asterisk or five, few could have predicted that the internationally hailed move would immediately turn out to be a mirage. Private car sales in Cuba have been heavily regulated by the government since 1959, and imports had been banned almost entirely. On Jan.