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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Toyota Yaris SR (2007): first official pictures

By Ben Pulman First Official Pictures 19 March 2007 01:19 I know what GTI stands for - what's this SR badge doing? SR stands for ‘sporting and refined’, says Toyota, perfectly describing its new ‘warm’ hatch. The Japanese manufacturer might be able to turn out hybrids by the thousands, but their recent sporting pedigree is pretty poor.

Noble M600 Roadster Revealed – but you can’t have one

Noble Automotive has released an image of a convertible M600, but has no plans to produce it at present. The Noble M600 is an impressive supercar from one of the UK’s most interesting ‘Garden Shed’ supercar builders, even if it’s gestation period seems to have been ten times that of an elephant. The M600 ‘arrived’ in 2009 ready to rock and roll, or so we thought, but then seemed to disappear again.