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McLaren P11 at Nurburgring – launch imminent

The McLaren P11 has been pounding round the Nurburgring ahead of a launch on 9th September Ahead of the launch of the P11, McLaren are pushing on with testing the P11, and our picture here is of the P11 pounding round the Nurburgring in final testing. The McLaren P11 is the first stage of McLaren’s plans to launch a range of three new cars in the next few years. The P11 is aimed directly at the new Ferrari 458 Italia and the Lamborghini LP560-4.

Audi unveils fuel sipping A3 1.6 TDI ultra

Audi has just revealed a new version of its popular A3 hatchback, this one aimed straight at fuel economy figures that'll put hybrids to shame. The new A3 1.6 TDI ultra uses just 3.2 liters of diesel per 100 kilometers as the Europeans like to put it, or 73.5 miles per U.S. gallon.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.