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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Are the Mini Coupe and Roadster on their way out?

The slow-selling Mini Coupe and Roadster could be replaced by an all new sports model soon, Australian site CarSales is reporting. The pair haven't fired up the Mini faithful as some other recent models from the brand, and a refreshed Mini lineup is on the horizon including 18 new cars based on Mini's two platforms. Knowing Mini's ability to spin off models, that number doesn't sound too far-fetched.

Possible Ferrari F70 tester spotted

The above photos of what very well might be a development mule for the next primo Ferrari —likely to be called the F70—were recently posted on the Ferrari 4/5 Competizone Facebook page. The future F70 is expected to be a front-runner in the competition between the very best cost-no-object supercars. The F70 will feature a 7.3-liter V12 coupled to a kinetic-energy-recovery system, a combination that will be good for 920 hp.