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Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Startech upgrades the Land Rover Range Rover Evoque inside and out

Startech, a company that sits under the Brabus umbrella, has created a customization program for the new Land Rover Range Rover Evoque. The program includes a full host of interior and exterior improvements to make your Evoque stand out from the crowd, but power upgrades are coming soon. The Startech treatment starts out with front and rear fascia replacements.

Buy a Nissan Versa Note through Amazon (sort of)

Amazon.com founder Jeff Bezos seems as if he'll try anything in the name of improving customer experience. Having convinced investors that razor-thin profits are acceptable for the foreseeable future, it seems like nearly everything Amazon does comes off as a loss-leader, designed to rope shoppers into Amazon's ever-expanding ecosystem. It's a constant topic of debate and discussion for tech pundits, but it hasn't been anything but ancillary to car shopping.