Carlyle Hand Tools Cht Sh12 - Speed Handle / Socket on 2040-parts.com

Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Report: Interior Motives China Conference 2009 – Day 2

After a boat trip down the Huangpo River in the evening of the first day to give delegates and speakers a chance to mix more informally, it was soon time to get back on with the second day of the conference. This saw a speaker and panel line-up including experts from Lotus, Bertone, Geely, the Royal College of Art, Tsinghua University and Art Center Pasadena, covering sessions as diverse as environmental design, better car design education and brand identity. Session 5 - Eco design future This environmentally focused session was kicked off by a thoughtful speech from Nathan Mullinix, VP research and development for leather supplier and conference sponsor Eagle Ottawa.

F1: Mercedes sticks with McLaren – Brawn still likely

Mercedes are sticking with McLaren for the 2010 season - but probably Brawn GP too. As the F1 season drew to a close at the Yas Marina circuit in Abu Dhabi yesterday, the whole of the top end of Mercedes Benz management was on hand. They had expected to see Lewis Hamilton in the Mercedes McLaren waltz to a win, but had to settle for simply powering the world champion – Jenson Button – to victory this year and claiming third and fourth place at the inaugural Abu Dhabi Grand Prix.