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Google driverless cars ‘safer than humans’

Google claims that its driverless cars are now safer than human motorists, after analysing testing data gathered over thousands of experimental miles of assessment. The Internet search giant has been developing its controversial autonomous cars for several years, adapting a fleet of 10 vehicles – including six Toyota Prius hybrids, three Lexus RX450h off-roaders and an Audi TT – to drive by themselves. On Bing: see pictures of Google’s driverless carsThe driverless cars are coming – but are Brits ready?

SEMA adds four to hall of fame

The Specialty Equipment Market Association is adding four names to its hall of fame: Gray Baskerville, Art Chrisman, Chris Economaki and John Towle. The SEMA Hall of Fame recognizes those who have especially helped foster the growth of the special-equipment automotive industry. -- Baskerville was senior editor of Hot Rod magazine for 30 years, though his writing is what really secured his ticket to the hall.

Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.