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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

New Zenos E10 British sports car revealed

If you’ve not heard of Zenos Cars, don’t worry – the firm is only a few months old after all. But despite its relatively fledgling nature, the company has got big plans for its new E10 sports car. It’s aiming to take on Lotus, Ariel and Caterham for the lightweight British sports car crown, and with former Caterham chief executive officer Ansar Ali and chief operating officer Mark Edwards – along with ex-Caterham employee Chris Weston – Zenos has certainly got the expertise to succeed.

New Ford Fiesta Automatic

The Ford Fiesta now gets an automatic option Of course, this is not just about catering for the small numbers of Europeans who can’t use their left foot. It is probably about catering for the huge number of Americans who won’t. As we’ve reported, Ford is on a big push to get America to love the new Ford Fiesta, and without an auto option on offer they will be restricting their sales numbers.